We currently live in a volatile and unpredictable world, a world that changes and evolves at an unprecedented speed. At the same time, new visual needs that require the best and most advanced lenses arise.
PLATINUM meets all these visual needs and many more thanks to a perfect combination of European technology and Japanese expertise, resulting in the most groundbreaking optical solutions in the optics industry.
This has been the main reason of El Nour Optics existence since 1994. With over 20 years of experience, our laboratory has been fighting and striving from the very beginning to engineer the best lenses on the market and thus fulfill its slogan:
Joy of Vision
A mission that will not end. A goal that will persist. We will continue investigating and innovating to always meet the demands of our customers and be at the forefront of the optics sector.
